Gavin Franklin

Full Stack Web Developer | SEO & CMS Specialist

7+ Years of Experience in Responsive Web Design & Development

About Me

I am an experienced Web Developer with a strong background in front-end development, specializing in building responsive, SEO-optimized websites using HTML, CSS, JavaScript, and PHP. I have a proven track record in managing complex CMS implementations, e-commerce solutions, and web design, with strong skills in WordPress and ProcessWire.


My expertise extends to conducting SEO audits, debugging, and implementing data-driven strategies to enhance site performance and conversion rates. With excellent communication and project management skills, I seamlessly collaborate with clients and stakeholders. Proficient in version control, responsive design, and modern web technologies.


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What I Do

A broad skill set built across 7+ years of client work — from pixel-perfect front-ends to full CMS implementations and backend integrations.

Web Design & Development

Responsive, performant websites built from the ground up. Clean HTML, CSS and JavaScript with a focus on user experience and cross-browser consistency.

SEO Optimisation

Technical and on-page SEO audits, structured data, Core Web Vitals improvements and data-driven strategies that turn traffic into conversions.

CMS Implementation

Bespoke WordPress and ProcessWire builds with custom templates, admin interfaces and editor-friendly content structures so clients can manage their own sites.

API & Backend Integration

Third-party API connections, PHP backend logic and Laravel applications — tying together payment gateways, CRMs and custom data pipelines.

How I Work

A straightforward process that keeps projects on track and clients in the loop.

01

Discovery

Understanding your goals, audience and requirements before a single line of code is written.

02

Design

Visual direction, layouts and client sign-off — so there are no surprises at the build stage.

03

Build

Clean, semantic code with a CMS where needed — responsive across every device and screen size.

04

Launch

Testing, SEO setup, deployment and a handover so you can hit the ground running.

Projects

Take a look at some of my ongoing projects, these are more a playground than for existing clients.

My Tech Stack

The tools and tech I use the most — by no means an exhaustive list but a good overview of what I'm up to.

ProcessWire laravel